Why Shop Canadian?
We recognize that shopping Canadian means a lot to our customers, and we’re here to make it easier.
What is the difference between “Made in Canada” and “Product of Canada”?
Product of Canada - Product labels may use the term "Product of Canada" if at least 98 percent of the total direct costs to create the good are incurred in Canada
Made in Canada - Product labels may use the term "Made in Canada" if at least 51 percent of the total direct costs of the product's creation occurring in Canada
In store - How we are making it easier to Shop Canadian
Choose Canadian
Look for these symbol throughout the store to make it easier to shop Canadian.
Online Enhancements
Choose Canadian
Check out our new Shop Canadian page. If you are logged in; it will be curated based on products and categories you shop!
Frequently Asked Questions
What is the difference between “Made in Canada” and “Product of Canada”?
- Product of Canada - Product labels may use the term "Product of Canada" if at least 98 percent of the total direct costs to create the good are incurred in Canada
- Made in Canada - Product labels may use the term "Made in Canada" if at least 51 percent of the total direct costs of the product's creation occurring in Canada
How do I identify Canadian products?
- All Products of Canada and products Made in Canada are clearly labeled on the package.
Why don’t we have a Canadian flag on our shelf labels to let the customer clearly identify Canadian products?
- We are working hard behind the scenes to start to label all Canadian items on our shelves! Look for the new labels “Product of Canada” or “Made in Canada” at shelf.